Event Management Diploma in Event Management (DEM)
Diploma in Event Management (DEM)
Duration - 1 Year
Eligibility - 10+2 (12th )
Principles of Event Management -
Unit I Historical Perspective, Introduction to event Management, Size & type of event, Event Team, Code of ethics.
Unit II Principles of event Management, concept & designing. Analysis of concept, Logistics of concept. Unit III Feasibility, Keys to success, SWOT Analysis.
Event Planning & Team Management -
Unit I Aim of event, Develop a mission, Establish Objectives Preparing event proposal, Use of planning tools.
Unit II Protocols, Dress codes, staging, staffing.
Unit III Leadership, Traits and characteristics.
Event Marketing and Advertising -
Unit I Nature of Marketing, Process of marketing Marketing mix, Sponsorship.
Unit II Image, Branding, Advertising Publicity and Public relations.
Event Leadership & Communication -
Unit I Leadership skills , Managing team , Group development, Managing meetings.
Unit II Written communications, (Official, demi-official, Invoice).
Event Safety and Security -
Unit I Security, Occupational safety, Crowed management.
Unit II Major risks and emergency planning, Incident reporting, emergency procedures.
Basic Event Accounting -
Budget, break even point, cash flow analysis, Profit & loss statement, balance sheet, panic payments, financial control system.
Practical Paper -
There will be six theory papers of three hours duration carrying 100 marks each. Out of these 100 marks, 80 marks will be the weightage for final theory paper and 20 marks will be for internal assessment for the sessional work. In practical paper, students will be tested for planning, concept, designing and lay out of an event. Practical paper will carry 100 marks.